Reopening Soon!

Due to damage First Impressions sustained in the flood on June 22, we are remodeling!
Check back soon for updates on our reopening date!

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2021-02-25 14.13.46
2021-02-25 14.13.23
2021-02-25 14.11.52

Full-service design for your home & business

First Impressions in Rock Valley, Iowa is your stop for all of your home decor needs.

Whether you need a new table centerpiece, new furniture for the living room, a new paint color in the bathroom or a whole new look for the holidays, First Impressions can help you make the first impression you want in your home.

Latest News & Tips

On the right, our endtable "before" chalk paint and glaze. To the left, the finished product!

Chalk painting: The easy, DIY project to enhance your home!

Chalk painting is an easy and fun do-it-yourself (DIY) painting project for your home in 2020! It can be used on furniture, glass, pottery, and more! The chalk paint we have available at First Impressions is made by Chalk Country Paint, a family-owned and operated company since 1983. We have a wide variety of beautiful…


Interview with First Impressions owner Deb Kempema

It’s already 2020, and we’re excited to share an interview with First Impressions owner Deb Kempema. She’s been in business for nearly 30 years! We asked her about how First Impressions came about and her vision of the store. Follow us on Facebook and Instagram to get the latest updates from us! Also, follow our…